Lev Grossman begins his essay in The Wall Street Journal: "A good story is a dirty secret that we all share. It's what makes guilty pleasures so pleasurable, but it's also what makes them so guilty. A juicy tale reeks of crass commercialism and cheap thrills. We crave such entertainments, but we despise them."
Grossman writes about the impact of Modernism upon plot and the guilty return of story via YA fiction and the supermarket. Coming from the fairy tale angle, I can't wait for plot to return to its proper place.